MOVE means ‘Market Oriented Value Enhancement”. It is an income generating activities for the poor, landless, and illiterate people. It is focusing on marketing activities. Entrepreneur should identify the customer need and wants. Move process begins with motivation.
Move Modules:
- Motivation Games:
This module includes goal setting game and tower building game.
- Orientation to the markets:
Through this introduce the markets, understanding the difference between a product and a service.
- Simulation Games:
This includes wedding card game/buying and selling.
- Needs and wants:
- Market strategy:
Through this trainees understand the competitors, investment, cost and other inputs.
- Eatery Game:
Here they gave 500 rupees, that time we did market.
Lastly when we start business, that time we must and should know the promotion, where we are selling, who our customer is, how we are selling, and how much cost is important.
No comments:
Post a Comment